0403EE · ENTREPRENEURIAL ESSENTIALS · YEAR FOUR · 7 ECs

Minor Digital Skills.
University grading.

The university assessment criteria supplied by your instructor. Examiner: the Field Expert. The module description lists Raluca Radu as field expert.

How your course grade works

Final grade = Participation × 15% + Digital Presence × 30% + Digital Advertising × 20% + Experimentation × 35%. Each component is graded out of 10.

You need at least 5.5 in every component and in the overall module. A high average cannot compensate for a component below 5.5. Missing marks remain pending.

The AI prompting leaderboard is formative practice scored out of 100. It is separate from the university grade and is not automatically converted into the 35% Experimentation mark. The university’s current Experimentation criteria concern blockchain, crypto, NFTs, DeFi and day trading.

See earlier work and AI practice progress → · Open the assessment evidence checklist →

Source: university module specification provided by the instructor. The supplied text uses both “below 5.4” and “0–5.4” for the lowest band; the explicit pass threshold is 5.5. Bands here use the supplied one-decimal ranges.

Evidence comes before a mark

Register your name, GitHub and live website on our ConnectEA course site. Upload your individual evidence portfolio and supporting material to the university’s separate Connect platform. The course site does not submit that portfolio on your behalf.

The Field Expert checks access and completeness, establishes your individual contribution, reviews artefacts and observed test results, and matches the evidence to each component’s grade band. Each mark needs an evidence-based reason and feedback. A pre-existing website alone does not demonstrate learning during this course.

Include a baseline, dated task/prompt/output/correction records, before/after versions, actual tests and reflection. Agent advice and commit history can support the review; neither establishes authorship or replaces the portfolio. An unavailable check remains unverified until clarified.

The full product targets and lower grade-band descriptors differ in the supplied brief. Read both below; do not invent extra automatic pass gates or calculate a mark from counts alone.

What to upload, step by step → · Portfolio template ↓ · Assessment record template ↓

Module context & assessment rules

Learning line: Entrepreneurial Essentials · Semester 7 · 7 ECs · 196 hours: 42 expert input, 80 team work, 40 individual study and 34 examination.

Apply the course to your own business through Experience Disruptive Strategy, Experience Value Proposition, Experience Technologies and Processes, Experience Leadership and Organisation, and Experience Business Model. Develop, market and evaluate useful products, services and experiences, using research and critical reflection.

Workshop topics include AI tools, Google and Facebook Ads, SEO, email and organic social marketing, growth marketing, analytics, e-commerce and lead generation, contractor platforms, influencer marketing, blockchain, cryptocurrencies, NFTs, DeFi and day trading.

Workshop dates are planned by Lab programme management. Use the deadline and assessment opportunity shown on the university’s Connect assignment; classroom practice checkpoints are separate. The inherited brief referred to Google Classroom for examination dates, but the course owner has confirmed the university Connect platform as this cohort’s submission destination.

According to the supplied university specification, EER article 21 requires a minimum 5.5 for each component and the module. Articles 40, 40.1 and 41 address suspected fraud or irregularities: assessment does not take place, the team coach is notified and the matter is reported to the Secretary of the Examinations Board.